Friso Kramer

Friso Kramer was a quirky modernist. He believed in 'form follows function' and 'less is more'. Not as dogma but as outcome of human involvement. That was the essence of everything. The simplicity of his designs , meant that they were not eye-catching; yet everyone recognises at least one of his designs. This makes Friso Kramer the most famous, unknown designer. One of The Netherlands' largest industrial designers, he was a rare foreigner who was crowned with the English title; Royal Designer for Industry.